Nordic Blu Salmon

Norway

Marine salmon farming has come a long way in both environmental practices and acceptance, and Nordic Blu Salmon is at the forefront. The world's first and only marine net-pen farmed Atlantic salmon rated “Green — Best Choice” by the Monterey Bay Aquarium Seafood Watch® program has arrived, brought to North America exclusively by CleanFish.

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The Fish

The Salten Aqua Group is vertically integrated and maintains control over the whole process of Nordic Blu Salmon, from broodstock to processing. Pens are stocked at densities below the industry standard in both spring and fall to ensure consistent harvests throughout the year, as fish take approximately 14-20 months to reach market size. Current annual production is approximately 8,500 tons.

Feed innovations are key to the fish's leading environmental rankings. Nordic Blu Salmon are fed a custom diet with a higher concentration of Omega-3 fatty acids than conventional feed and with only 17.3% marine content. Vegetable content comes only from producers certified by the Roundtable for Responsible Soy (RTRS). The resulting Fish-In, Fish-Out (FIFO) is 1.13:1.

The farm

Location is everything — especially in salmon farming. Perhaps nowhere in the world is better suited to raising salmon than the isolated, meandering 25 mile-long fjord called Skjerstad near the coastal town of Bodø, Norway, where Salten Aqua Group maintains four farm sites raising Nordic Blu Salmon.

Skjerstad fjord, in turn, is fed by the strongest tidal current in the world, which flows through a narrow strait called the Saltstraumen, carrying vast amounts of saltwater back and forth from the Norwegian sea. Yet impressive tidal currents are only part of the story. Significant winter rainfall and favorable topography work together to bring consistent — and massive — amounts of freshwater from the surrounding valleys and rivers throughout winter and spring, which mitigates most environmental impacts. Lower salinity waters are inhospitable to parasites, so the fjord, and Nordic Blu Salmon, are naturally free of sea lice. Additionally, to this day, the farm sites have never experienced a major escape.

 
With a high fat content and mild taste profile, Nordic Blu is an easy fit at both retail and restaurants.

With a high fat content and mild taste profile, Nordic Blu is an easy fit at both retail and restaurants.

Feed innovations are key to the fish's leading environmental rankings. Nordic Blu Salmon are fed a custom diet with a higher concentration of Omega-3 fatty acids than conventional feed and with only 17.3% marine content.

Feed innovations are key to the fish's leading environmental rankings. Nordic Blu Salmon are fed a custom diet with a higher concentration of Omega-3 fatty acids than conventional feed and with only 17.3% marine content.

in the kitchen

Nordic Blu Salmon is well suited to raw preparations, and performs well with a variety of cooking methods, including baking, roasting, steaming, pan-searing, and grilling. Fish have an average fat content of 22-23%.

Certifications, Ratings and Awards

Nordic Blu Salmon is the ONE & ONLY marine net-pen farmed Atlantic Salmon in the world rated “Green — Best Choice” by Monterey Bay Aquarium Seafood Watch program. With a score of 7.17, Nordic Blu is also the highest rated farmed Atlantic salmon in the world. All sites and farms are ASC and Global G.A.P. certified.

Resources

Read the “Green - Best Choice” rating by Seafood Watch for Nordic Blu Salmon farmed in the Skjerstad Fjord (aka Skjerstadfjorden) in Nordland, Norway, in marine net-pens.

Monterey Bay Aquarium Seafood Watch full report (link to pdf)

Downloadable sales sheet

Nordic Blu website

Nordic Blu on Instagram @nordicblusalmon

Nordic Blu on Facebook

Chefs Roll digs deep to pit-roast a whole Nordic Blu salmon.

Press

St. Louis Magazine Nordic Blu Salmon featured on new menu at local institution Herbie’s

Austin Chronicle Nordic Blu Salmon mentioned in coverage of first certified sushi restaurant

Pioneer Press (St. Paul, MN) Nordic Blu Salmon For Savvy Seafood Lovers

Nordic Blu Salmon in Restaurant Hospitality and Food Management

Nordic Blu Salmon Debuts at Seafood Expo North America and at Retail

Get nordic Blu near you

If your favorite market doesn't offer Nordic Blu Salmon, please ask for it. You can download and print this flyer with all the information they need.